Idealpet Products | Bigcommerce


Idealpet Products Website

Idealpet Products Website

2023 MarCom Awards for: Digital Media – Gold for B2C website design, Ideal Pet Products

  • Bigcommerce
  • Style guide
  • Site-flow, Wireframe, UI/UX Design
  • Illustration – developed icons
  • Customized CSS, JS
  • Developed Wordpres
  • Google analytics
  • SEO Optimization
  • Accessibility
  • Social Media Design
  • Powerpoint Presentation Template
  • Email Newsletter Template
  • Event Landing Page


Minimize limitations on customization by using a big commerce solution.
It’s hard to find the information you want.
The design is outdated and not trendy.
It does not convey the brand image properly.



Design that can highlight the quality of excellent products and increase brand value
Create design that makes the pet door or accessory feel familiar to Consumer
Provides options that simplify and visualize the menu and product selection process for consumer to easily find the products they need according to their pet size or space

12 weeks (January 2023)

Photoshop, Illustrator, XD, Concepts
Midjourney (AI)

Lead Designer

Re build BI, Research synthesis, Wireframes, Design, Usability testing, Prototyping


  1. reduce the number of calls to customer service by having the website — especially on mobile — be much easier to use.
  2. when customers do call, shorten call times and make it easier to help people by implementing tools our customer service team can use to guide people to a quick and easy transaction.


Nobody knows the model they have

something similar to the Pet Selector App on the current site to help narrow search results. Questions that will help narrow down search:

  • Where — door, patio, wall, window
  • Logo shape: round or square
  • Frame: plastic or aluminum
  • Width of flap

Too many choices

  • exploded-view parts selector
  • send pre-created carts to customers via text or email with their specific parts

User interface problems

  • Too much scrolling
  • Too many words
  • Buttons/links not prominent (“people can’t see stuff to click”)
  • We need photos for every product
  • Search filtering on left side of desktop page not relevant

Next Step

Need Better Quality of Product Photos

Need return process improvements

  • Explore automated return options in BigCommerce with new framework
  • Add reason for return dropdown in processing

Need measuring tools

  • Flap measuring guide
  • Patio door measuring guide

Package Design

  • Revised Logo Design
  • Brand Identity
  • Developed Icons
  • New Package Design

Email Newsletter Template | Instagram Post