Belle Forme
Your Perfect Fit, Perfectly Presented. The new Belle Forme is live!
Discover your perfect fit at Belle Forme. Shop luxury bras & lingerie, flawless comfort & style. Enjoy a seamless shopping experience on our newly launched site.
The new Belle Forme is live!
Summery
Bellforme, a high-end women’s underwear brand specializing in professional bra fitting, sought a website renewal to elevate its luxury appeal while enhancing the user experience. The brand transitioned from Magento to Shopify, aiming for a more streamlined, customer-friendly shopping journey.
- Style guide
- Site-flow, Wireframe, UI/UX Design
- Customized HTML, CSS, JS, PHP
- Shopify Platform, Shopify App
- Lunched Instagram Shop, Facebook Shop, Google Shop
- Illustration – developed icons (Fitting Guide, Shaping Bra, Size Chart and etc
- SEO Optimization
- Accessibility
- Google Index, Tags, Analytics, Google ADs
- Social Media(IG, FB, Youtube) Design
- Email Newsletter Template
- Event Landing Page
- Print Media Design( Business Card, Rack Card, Flyer, Brochure and etc)
- AI (Kling, Gemini, ChatGPT)
Timeline
12 weeks
Tools
Photoshop, Illustrator, Figma, Concepts
Midjourney (AI)
Role
BI/ CI Design
Web Design
Social Media Design
Email Template Design
Responsibilities
- Re build BI
- Research synthesis
- Wireframes
- Web Design and develop
- Usability testing
- Social Media Design
- Email Newsletter Template
Goal
- Redefine Belforme’s digital presence with a modern, elegant design that aligns with its luxury branding.
- Improve the website’s usability and shopping experience to boost conversions and engagement.
- Implement a social media-focused marketing strategy on Facebook and Instagram to connect with the target audience.
- Design an email marketing campaign to attract new customers and encourage repeat purchases.
Solution
- Platform Migration & UX Optimization: Transitioned from Magento to Shopify, ensuring a smoother, more intuitive shopping experience.
- Luxury-Focused Redesign: Created a sophisticated aesthetic with a refined color palette, typography, and imagery tailored to Belforme’s brand identity.
- Conversion-Driven UI/UX: Improved navigation, optimized product pages, and introduced seamless checkout processes to enhance customer convenience.
- Social Media Integration: Designed brand-aligned assets for Facebook & Instagram ads, increasing visibility and engagement.
- Email Marketing Design: Crafted visually appealing email templates to drive conversions and retain customers.
Results
- Increased customer engagement through a more user-friendly shopping experience.
- Enhanced brand recognition via social media marketing.
- Improved conversion rates through strategic UI/UX enhancements and email campaigns.
Social Media – Instagram Post
